Overwatch seemed like the biggest game on Earth not that long ago. It was a massive hit that took over the world and dominated headlines for months. The thriving esports scene that Blizzard created has grown into one of the biggest in the world. Through obsessive attention to character and world-building, the game established itself as an industry leader in cinematics and storytelling. As would-be competitors fell away, Overwatch became a category of its own—the hero shooter.

Once Overwatch was released, it seemed poised to become Blizzard’s next big franchise. But then the company slowed down development of new characters and maps for the game—and lost a lot of momentum. As a result, the Overwatch League stalled, and new content became almost non-existent. The game still has a strong following, but it’s not quite as dominant as it once was.

Blizzard recently announced that it is scaling back its original vision for the PvE (Player Versus Environment) side of Overwatch 2. Hero mode and its long-term progression and skill trees will not be available in the game. Nowadays, there are plenty of other games vying for the attention of gamers and esports fans alike. Although Overwatch remains a wonderful game, it no longer feels like the only game in town.

Not only is it devastating for a gaming company when its customers are disappointed, but also other businesses can suffer greatly from disappointing their clients. In this case, the developers of Overwatch will have to compete with other gaming companies. People who were looking forward to the new PvE mode may be less likely to buy the game due to its cancellation. As a result, Blizzard may lose out on future sales as gamers look elsewhere for their entertainment needs.

This is where a CRM (Customer Relationship Management) system that works well comes in handy. The CRM software helps a business retain its customers and meet their needs. Analytical CRM automates customer data collection by analyzing and acting on existing data to increase retention. For example, a company can notice that one of their customers has recently purchased a product they make. In this case, the company will send an email to recommend another item in the same category and follow up with them to make sure they buy it as well.

Analytical CRM can also be used to provide companies with valuable insight into the behavior of their customers and competitors. For example, a company may learn that customers tend to make more purchases around the holidays. Using this insight, the most effective marketing campaign can be delivered at the right time. Finally, CRM is a great tool for increasing customer retention. By personalizing their offerings to appeal to individual customers, companies can keep repeat business.

Multiable gives you all the tools for keeping in touch with and attracting new customers, so that you can build a base of repeat business. Multiable has worked with more than 6,000 Asian enterprises over the past three decades. Multiable CRM and POS systems give businesses an overview of all their customer interactions, helping them to maximize efficiency.