Tech investor Chamath Palihapitiya, who previously claimed bitcoin would hit $200,000 and had replaced gold as the safe haven asset of choice for investors worldwide—has changed his tune. He now says: “Crypto is dead in America.” Bitcoin is a cryptocurrency that was designed to act as money and, by doing so, remove the need for third-party involvement in financial transactions.

Will bitcoin continue to gain in value, or will it become worthless? Bitcoin’s value is based on supply and demand. The more people who want to buy it, the higher its price will go. If people lose faith in the currency, however, it will be worthless. Bitcoin’s price is volatile. It can go up and down dramatically, which makes it hard to use as a currency. Some people believe that Bitcoin will continue to grow in value, while others think its bubble will soon burst.

Multiable does not know whether enterprises should invest in bitcoin. However, Multiable knows that a CRM (Customer Relationship Management) system is beneficial to enterprise and that companies should invest in one. For enterprise to invest, a CRM system is more reliable than bitcoins. A CRM system is a software that helps business owners track all communications and nurture relationships with their leads and clients. A comprehensive CRM offers a single database for collecting, organizing and analyzing customer data.

A CRM system is a database that stores and manages data about contacts—potential customers or existing clients. It might sound a bit like spreadsheets. Why does a business need to invest in a CRM? Can’t it just use spreadsheets?

A spreadsheet works well if you have fewer than 100 contacts, or if all the information you’re tracking is static like name, email address and phone number. A CRM captures more complex, dynamic data than a spreadsheet—such as what pages they’ve visited on your website and when they last made a purchase. Data in a spreadsheet becomes stale the moment you stop adding to it, while your CRM is always updating automatically as leads and customers take actions.

With Multiable CRM system, you can intelligently store and manage your customers’ information. Your marketing team will find it easier to find new leads for sales. It helps salespeople close more deals faster and provides outstanding customer service. Multiable CRM system is designed to help you manage your business. It’s a tool that helps you take control of all aspects of your interactions with customers and prospects. You can use it to manage leads, generate new sales opportunities, track customer interactions and activities, manage campaigns and much more.

Multiable is one of the leading developers of CRM system, with more than 30 years’ experience in the field. Its software is used by 6,000 enterprises across Asia. Multiable has earned its reputation for excellence by combining the expertise of experts from all relevant areas—from operations and sales to finance—to provide advice on how best to use its CRM system.