Imagine a business world where selling products is as delightful and essential as making pancakes for a Sunday breakfast. The batter, symbolizing your product, must be mixed perfectly; then, it is skillfully poured onto a hot griddle, representing the marketplace. Just like with pancakes, selling products effectively requires the right ingredients, temperature, and timing. In this blog, we will unfold the ‘pancake principle’ in the context of sales, replacing the generic formula with actionable strategies bolstered by the robust capabilities of Multiable M18 CRM, one of the leading business software.