Have you ever savored the natural sweetness of a sugarcane stick, or perhaps enjoyed the reviving taste of sugarcane juice on a hot day? Succulent, juicy, and nourishing, this humble crop holds an unremarkable outward appearance, yet it fuels one of the most-consumed sweeteners in the world. Herein lies the perfect metaphor for a Customer Relationship Management (CRM) system in businesses: it may seem mundane but it’s the source of sweet and sustaining juice that keeps operations running smoothly and successively.