The entertainment and media (E&M) industry is continuously evolving, adapting itself to the demands and expectations of global audiences. An iconic example that captures the intersection of these demands is the film “Ne Zha 2”. Emerging from its profound cultural roots and cinematic innovation, “Ne Zha 2” is not only a movie but a phenomenon that echoes the advancements in AI and CRM technologies in the E&M sphere. Particularly significant in Hong Kong, the adoption of advanced business software solutions is reshaping how films like Ne Zha 2 are created, marketed, and distributed.