Approaching customer relationship management (CRM) can feel akin to surveying a massive Olympic swimming pool. The sheer size can be intimidating, but the potential for a rewarding experience is palpable. As with swimming, diving into CRM systems requires the right technique and understanding for you to unlock its potential fully. In this article, we take a dive into the vast CRM pool.
Setting the Stage: CRM Defined
Before we start, let’s briefly explain what a Customer Relationship Management (CRM) system is. CRM is a technology that manages a company’s relationships and interactions with potential and existing customers. It helps streamline processes, boost profitability, enhance customer service, and improve customer retention – helping your company to stay afloat in the competitive marketplace, much like a swimming pool’s lanes guide the swimmer’s movements.