The global coffee shop market is ever-evolving and highly competitive. Notable players, such as Pacific Coffee, have grown beyond the traditional roles of serving breakfast items and caffeinated drinks. However, with growth comes certain challenges that require sophisticated solutions. Coffee shops must find ways to effectively manage the growing complexity of their operations. This includes managing an increasingly diverse workforce, delivering consistent quality and service levels, streamlining processes and optimizing profitability. The following are some of the major challenges coffee shop chains like Pacific face.