Football is more than just a sport; it's a global phenomenon that captures the hearts of millions. One of the most anticipated fixtures in the Saudi Pro League is the match between Al-Nassr and Al-Ahli Saudi. The excitement surrounding this clash is palpable, with fans eager to see who will come out on top in this high-stakes contest. But what if I told you that the strategies and techniques employed by these football teams use principles not unfamiliar to business management? More specifically, Customer Relationship Management (CRM) systems?