In the ever-evolving landscape of the food and beverage (F&B) industry, staying competitive is no easy feat. Companies need to navigate a complex maze of consumer demands, operational challenges, and market trends. Fortunately, technological advancements like artificial intelligence (AI) and Customer Relationship Management (CRM) systems are proving to be invaluable allies. Today, we will focus on MIXUE Ice Cream & Teaas a case study to illustrate the impact of these technologies. We will also examine the critical role of business software in this transformation.