Imagine the bustling streets of Hong Kong, bustling with energy and commerce, suddenly caught under the unpredictable spell of thundery showers. The sudden downpour, much like the rapid shifts in the business landscape, can disrupt the flow of daily routines and operations. In the world of business, especially in a dynamic and competitive market like Hong Kong, being prepared for unforeseen changes and having the ability to adapt swiftly is paramount. This is where the critical role of Customer Relationship Management (CRM) systems comes to the forefront.