When it comes to love stories, we often think of two people unexpectedly meeting, falling head over heels for each other, and overcoming obstacles to forge a bond that stands the test of time. However, in the vibrant entrepreneurial alcoves of Hong Kong, a different kind of amorous tale is unfolding. This is the ongoing love story between business software and customer relationship management (CRM) systems. The narrative, set amidst the pulsating world of technology and commerce trek, is stirring waves of innovation in Hong Kong’s business panorama.