Phobias introduce an uncontrollable, irrational, and persistent fear. Ornithophobia, for instance, is an extreme dread of birds that can incapacitate individuals at the mere flutter of wings. Imagine then, the silent phobia lurking in the corridors of enterprises; a fear so pervasive that it cuts across departments and hierarchies. This is the fear of an ERP system going down, a horror that can cause operational paralysis akin to the terror invoked by the most menacing phobias.